After I came up with these cute little fruity characters, I knew I loved them, but wasn’t quite sure how to turn them into something big and substantial enough to show off. Then, while asking a friend for advice, the idea of a juice brand came up. I thought it was the perfect solution- I could make it colorful, playful, silly, and almost childlike, all while having it make sense!
After coming up with the name “Glow Berry”, and creating the logo with little sparkle details, I felt like I had a good handle on where I wanted to go with the rest of the design. Finally, I arrived with these goofy juice cartons. They’re quirky, but they’re cute for sure.
Final logo and character designs:
Drafting/Ideation:
